Who we are
FreshFarm is operated by FreshFarm Network Limited. We are responsible for the personal information described in this notice. You can contact us at hello@freshfarm.app.
Information we collect
Depending on how you use FreshFarm, we may collect your name, email address, postcode, account role, delivery or farm address, farm and product details, photographs, order and fulfilment information, support messages, referrals, notification history and security records. If you choose Google sign-in, we receive your verified email address, name and a Google account identifier. We do not receive your Google password.
Stripe handles card and bank details used for payments and farm payouts. FreshFarm records the payment references and status needed to manage an order, but does not store full card numbers or security codes.
Why we use it
We use personal information to create and secure accounts; connect customers with relevant farms; review farm applications; show products; process, fulfil and support orders; manage payments and payouts; answer enquiries; prevent misuse; keep required financial and operational records; and improve the service.
Our lawful bases
We use information when it is needed to provide a service or take steps you request before entering a contract; to meet legal obligations; and for legitimate interests such as service security, fraud prevention, support and careful network development. Where the law requires consent, including for optional marketing or non-essential cookies, you may withdraw it at any time.
Who receives information
We share only what is reasonably needed with participating farms and fulfilment partners involved in an order; Stripe for payments; Google if you choose Google sign-in; hosting, email and technical service providers; and professional advisers, regulators or public authorities where required. A farm receives delivery details only when needed to fulfil an order. Public maps do not publish a customer home address.
International transfers
Some technology providers may process information outside the UK. Where this happens, we use the provider only where an applicable adequacy decision or recognised contractual and organisational safeguards protect the transfer.
How long we keep information
We keep account information while an account is active and for a reasonable period afterwards. Order, payment, agreement, audit and compliance records may be kept longer where needed for tax, accounting, food safety, dispute or legal purposes. Support and unsuccessful application material is reviewed and removed or anonymised when it is no longer needed.
Your rights
Depending on the circumstances, you may ask for access, correction, deletion, restriction, objection or portability of your information. You may withdraw consent where processing relies on consent. The right to object to direct marketing is absolute. Contact us to exercise a right. We may need to confirm your identity first.
You may also complain to the UK Information Commissioner’s Office at ico.org.uk.
Changes
We will update this notice when FreshFarm’s data use changes and will draw attention to important changes before they take effect.